Categories

Films that build the image, identity and emotional world of a company or a brand: who you are, what you stand for and why it matters. From corporate image films to brand films and compact company presentations; not focused on a single product, a campaign, or recruitment.

Marketing and sales films for professional audiences: trade communication, partner and reseller content, lead-generation films, and product communication for business buyers.

Marketing and sales films addressed to end consumers: commercials, campaign films and promotional videos designed to build preference and drive purchase.

Films that inform, educate or explain: how-it-works films, explainers, tutorials and public-information videos for external audiences.

Films made for employees and internal stakeholders: company history, onboarding, safety, change communication and internal campaigns.

Films produced as part of a wider multi-channel campaign, judged together with the campaign context. A brief campaign description, case video or supporting materials are required.

Films for recruitment and employer branding: attracting talent, presenting teams and workplaces, employee portraits and career stories.

Films that show a company’s purpose and social responsibility in action: ethics, diversity & inclusion, community engagement and corporate citizenship. A clear company or brand association is required.

Films about environmental responsibility and sustainable business: climate action, circular economy, biodiversity and progress on the UN Sustainable Development Goals, whether told from a corporate or documentary perspective.

Films for or about NGOs, non-profits, charities, foundations and public institutions: awareness, fundraising and public-service communication, as well as documentary work portraying their causes. No commercial brand association.

Films created for a seasonal moment or special date (Christmas, national days, anniversaries, awareness days) where the occasion is the creative engine.

Films produced to be screened at fairs, exhibitions, conferences, showrooms and visitor centers, including large-format and loop presentations.

Video created for live experiences: video mapping, stage visuals, drone shows, video art and installations.

Films that introduce a new product, service or brand to market, or strategically relaunch an existing one: launches, rebrands, repositioning and refreshed identities.

Editorial-style content produced by or for a brand, where the story leads and the brand earns attention through relevance. Formats, series and one-off branded stories, including branded documentaries (enter with the Documentary or Web Doc format).

Films built around sport: sponsorships, clubs, federations, athletes and sporting events. From sponsorship and brand films to sports documentaries and reports: any format that uses the drama, emotion and unity of sport.

Films for or about the world of health: hospitals, insurers, medtech, pharma and life sciences. From patient information and healthcare communication to medical and health documentaries, for professional or public audiences. Consumer health, over-the-counter (OTC), supplements and wellness belong in Health & Wellness.

Films about research, engineering and innovation: corporate R&D programs and breakthrough technologies, as well as documentary work on the discoveries and the people behind them.

Films about buildings, spaces and design: architecture practices, real-estate developments, urban projects, product and industrial design.

Films for or about the mobility world: cars, commercial vehicles, EVs, autonomous driving, mobility services, suppliers and infrastructure; from brand and product films to documentaries on how we move.

Films for or about fashion, beauty and lifestyle: beauty procedures, collections, craftsmanship and brand worlds, as well as documentary looks at the industry and its makers.

Films for or about technology and gaming: software, AI, consumer electronics, platforms, e-sports and gaming culture; from product and brand films to documentaries on tech or gaming and its impact.

Films for or about retail and e-commerce: store concepts, online shops, restaurant and fitness chains, and the shopping experience across channels, from brand campaigns to documentary perspectives on how we buy.

Films for or about food and drink: alcoholic and non-alcoholic drinks, products, provenance, culinary craft and beverage brands, from brand and product films to food-culture documentaries. Retail and fast-food chains belong in Retail.

Films for or about media and entertainment: broadcasters, streaming services, festivals, museums, live events, film and music, whether promoting them or documenting them.

Films for or about luxury and premium brands: high jewelry, watches, couture, premium automotive and hospitality, where craftsmanship, heritage and exclusivity carry the story, in brand films or documentary portraits.

Films for or about consumer health and wellness: over-the-counter (OTC) medications, supplements, fitness and healthy-living brands, gyms, spas, nutrition, mindfulness and personal well-being, from brand communication to documentary stories. Prescription medicine, medical care and pharma belong in Health & Pharma.

Films for or about the financial world (banks, insurers, fintechs and financial institutions): services, trust-building and financial literacy on the corporate side, and documentaries on money, markets and the sector.

Films built around influencers, creators, celebrities and public figures who carry a corporate message, brand story, product or service through their own voice, personality and connection with their audience, from creator collaborations to celebrity endorsements and ambassador programs. Customer and employee testimonials belong in Testimonials.

Films built on authentic voices: customers, employees, partners or communities sharing real experiences and perspectives. Entries use genuine testimony and emotional connection to build trust and credibility for a brand or organization.

Films promoting a city, municipality, village or local destination.

Films promoting a region, county, state, community or island: coastal, mountain, cultural and inter-municipal destinations.

Films promoting an entire country as a travel destination.

Films promoting a tourist experience in a particular destination, such as cultural, gastronomic, sustainable, health & wellness, MICE, rural & nature, religious, shopping, or adventure & sports tourism.

Films promoting any service provided to tourists, such as accommodation, transportation, food & beverage, museums, historical places, entertainment & recreation (casinos, shopping, tours, theme parks, etc.), spas and thermal facilities.

Films and documentaries about travel, adventure and expeditions: journeys, discovery and the people who undertake them; from branded expedition films to travel documentaries. Distinct from destination marketing (categories 31–35).

Films addressing public policy and political topics: public-affairs communication, policy explainers and campaigns by institutions or interest groups.

Films that promote democratic values and human rights (free expression, fair representation, accountability) and move audiences to defend them, locally or globally.

Films for or about education: institutional communication, student recruitment and educational content for schools, universities and training providers, as well as documentaries on learning and new ways of working.

Films and documentaries about the natural world: wildlife, habitats, natural phenomena and our relationship with them.

Films and documentaries on science and technology: research stories, discoveries and their impact on society.

Films and documentaries about history and society: historical events, social change and the forces that shape communities.

Portrait films about individuals, teams and communities (founders, employees, artists, local heroes) where a person or a community carries the story.

Films and documentaries about cultures, communities and living traditions (customs, crafts, rituals, gastronomy and ways of life) and how they are preserved, passed on and reinvented.

Films that combine documentary substance with dramatized storytelling: real events and facts brought to life through scripted scenes, reconstruction and performance.

Films and documentaries for and about the arts: museums, cultural institutions, artists, musicians, festivals and creative organizations. Work that celebrates artistic expression, cultural heritage, performances and the creative process.

Journalistic reports and documentaries on current events and developments shaping the news agenda.

Films and documentaries on social issues and human concerns (inequality, migration, mental health, inclusion) and the human stories behind them.

In-depth investigative documentaries and reports: original research that uncovers, verifies and explains.

Open to films produced by students at film schools and universities, handling a corporate subject. Proof of enrollment required.

Outstanding direction, vision, control of tone and performance across the film.

Outstanding camera work, lighting and visual composition.

Outstanding editing, rhythm, structure and the invisible craft of the cut.

Outstanding narrative concept and dramaturgy: story, structure and script.

The constructed sound world: effects, atmospheres, mix and the interplay of sound and image. Musical composition itself is not evaluated.

Outstanding animation, motion design and visual effects.

Sets, locations, styling and the designed world in front of the camera.

Outstanding performances by actors, presenters or real protagonists.

The film that most powerfully moves its audience.

Comedy that lands and serves the message.

Outstanding aerial cinematography; at least 60% of shots captured by drone.

Meaningful, well-crafted use of AI in the creative, technical or production process. Entrants must describe how and where AI was applied.

Outstanding original music composed specifically for the film, celebrating the composer’s craft and the score’s contribution to story, atmosphere and emotional impact. Only original scores are eligible.